Wednesday, July 30, 2008

But Pappu Can't Stream Ssala

I was reading Contentsutra for latest happenings in Indian media sector. I was amused the way WEB 18 / Network 18 venturing in India and their perfect understanding of Indian online user. I think this investment will payoff, this is only matter of weeks the Network 18 will have good user base.

All said and done, but one thing I failed to understand is that their Music content strategy. Every track is straight URL, and downloads to browser.

Look at this example on music.in.com



Its instant, fast, good quality audio. But no streaming, masking MP3 url, and it is straight forward.



So folks, what are you waiting for, you know how to listen the brand new music now, till the time they do something about it. Or this is kind of "YouTube" strategy!?